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Missing Ferret

Popping into my local supermarket on Monday, I glanced at the community noticeboard. Amongst a sea of brightly coloured flyers for zumba, gardeners and baby groups, the one notice that stood out, "MISSING FERRET".

The simplest message, in black type on a white A5 sheet. And yet, perfect! Marketing is all about getting noticed and provoking a reaction and, probably without realising, this person had executed their campaign perfectly.

Great marketing starts with great stand-out.

I hope they find that ferret. I, for one, am looking out for him!

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