Popping into my local supermarket on Monday, I glanced at the community noticeboard. Amongst a sea of brightly coloured flyers for zumba, gardeners and baby groups, the one notice that stood out, "MISSING FERRET".
The simplest message, in black type on a white A5 sheet. And yet, perfect! Marketing is all about getting noticed and provoking a reaction and, probably without realising, this person had executed their campaign perfectly.
Great marketing starts with great stand-out.
I hope they find that ferret. I, for one, am looking out for him!