Missing Ferret

September 14, 2016

Popping into my local supermarket on Monday, I glanced at the community noticeboard.  Amongst a sea of brightly coloured flyers for zumba, gardeners and baby groups, the one notice that stood out,  "MISSING FERRET".  


The simplest message, in black type on a white A5 sheet.  And yet, perfect!  Marketing is all about getting noticed and provoking a reaction and, probably without realising, this person had executed their campaign perfectly.


Great marketing starts with great stand-out.  


I hope they find that ferret.  I, for one, am looking out for him!




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Crowfoots, Sotterley,

Suffolk, NR34 7TZ